made4gov Brand Guide

The public-facing brand reference for made4gov: colors, typography, voice, and visual standards for the made4gov family of brands.

Brand Role

made4gov helps government leaders and teams use modern technology, practical AI, training, advisory support, and reusable resources to solve real public-sector challenges.

Government solutions, built by government professionals.

Brand Personality

made4gov should feel: Practical. Trustworthy. Welcoming. Modern. Clear. Government-aware. Useful.

made4gov should not feel: Hype-driven. Vendor-heavy. Bureaucratic. Academic. Gimmicky. Like an official government agency.

Core Colors

Civic Navy

#102A43

Hero, footer, dark sections

made4gov Blue

#315062

Logo, nav, structural brand areas

Public Sky

#D8EEF5

Soft section backgrounds

Builder Orange

#F6921E

CTAs, highlights, logo "4"

Civic Teal

#226D7A

AI/training program accents

Neutral Colors

Charcoal Ink

#17212F

Body text

Slate Gray

#5C6B7A

Captions, metadata

Border Gray

#D8DEE8

Card borders, dividers

Civic Paper

#F6F8FB

Page backgrounds

Typography

Headings: Montserrat, ExtraBold (800) for hero/display, Bold (700) for section headings.

Body: Roboto, Regular (400) for copy, Medium (500) for labels and UI.

Minimum body text: 16px. Minimum touch targets: 44px.

Brand Voice

Write like a capable government colleague who has done the work and wants to help. Use plainspoken guidance, concrete examples, short paragraphs, and calm, confident recommendations.

Never use: "revolutionize," "disrupt," "unlock limitless," "game-changing," or vendor-style hype. Never imply official government endorsement.

Program Brands

The following program brands sit inside the made4gov family: AI4Gov Newsletter, AI Navigator, Government AI Academy, and GovBuilders. Each retains its own mark and accent colors while maintaining made4gov typography, voice, layout discipline, accessibility standards, and credibility rules.

NextMove AI is a standalone brand for broader AI consulting. It operates independently and should not be visually merged with the made4gov program family.